2008 – 2019 – Goldstein Media, Doylestown, PA

• Create new web content for sites in production and edit content on sites being revamped
• Utilize Search Engine Optimization writing in body content to maximize brand visibility in the market
• Contribute weekly blog articles to drive additional web traffic and further maximize SEO results

Jan 2018 – Nov 2018 – Item Media, Plymouth Meeting, PA

• Developed thought leadership white papers, detailed case studies, and multi-part blog series’ for clients as part of cross-platform marketing campaigns
• Created thought-provoking blog posts for the Item Media website about hot-button marketing issues, best practices, strategies, etc.
• Managed (and created portions of) the content on publication websites, including InterferenceTechnology.com and ElectronicsCooling.com, and accompanying electronic newsletters and quarterly print publications

• Created original content, delivering a strong, consistent brand voice for all press releases, white papers, case studies, project profiles, marketing collateral, and corporate communications, serving all ten Limbach offices, three Harper offices, and Limbach Engineering & Design Services
• Managed Limbach websites and social media accounts, including the creation of a new, full webpage for Limbach Engineering & Design Services
• Trained branch marketing personnel on brand management, writing techniques and best practices, serving as editor on all branch marketing copy, and editing all branch project proposals
• Created all original content and managed Pulse, the 20+ page monthly company newsletter, which included coverage of highlighted projects, safety items, company innovations, and more

• Created, versioned, and managed both digital and print marketing materials, ensuring compliance with state regulations and AARP restrictions for varying marketing segments
• Managed daily creative and versioning tasks, acting as the management hub for kit contributions, directing team artists, and coordinating with marketing and regulatory to ensure accurate information
• Served as one of two copywriters on UHC’s in-house creative team, tasked with developing and implementing new marketing materials that adhere to brand strategies

• Managed the workload and daily tasks of a team of certified master auto technicians
• Customer service, includes managing customer expectations, explaining technical issues, and negotiating with warranty companies and manufacturers on the customer’s behalf
• Sold routine maintenance and preventative care as additions at point of sale, as well as parts upgrades and vehicle modifications

• Managed the operation of two rental branches, nearly 200 vehicles, and 10+ employees
• Aggressively marketed our rental branch to local body shops, dealerships, and corporate offices to attain new business and foster relationships with current partners
• Sold daily rental vehicles and protection packages while also negotiating coverage with insurance companies and corporate accounting offices

• Developed marketing strategies for current and prospective clients
• Wrote ad copy for television, radio, and print advertisements
• Managed advertising traffic in local newspapers, as well as air time with radio stations